Resume

Download a PDF version of my resume here.

Professional Info

Marketing has always been my passion. My expertise is increasing conversions and ROI through paid media. In addition to paid strategy, I also enjoy content creation, reporting, streamlining processes, increasing efficiency, photography, website optimization, and graphic design. I’m always curious and a student for life. I’m continually learning so I can improve my knowledge both within my field of expertise, as well as outside my comfort zone.

Published Blog Posts

Work Experience

Director of Paid Acquisition
Jordan Digital Marketing, Remote.
August 2019 – Present
  • Manage paid media accounts for multiple clients with an emphasis in search and social.
  • Run strategic audit and strategy sessions for prospective clients.
  • Onboard new client accounts.
  • Train and manage a team of account managers.
Acquisition Marketing Manager
Brandetize, San Diego, Calif.
August 2015 – August 2019
  • Managed the paid media department for large brands including Brian Tracy International, Jack Canfield, Rule #1 Investing, and Invictus Fitness.
  • Oversaw all “front-end” traffic driving channels and ROI.
  • Continually improved company processes and productivity through SOPs, leading a monthly learning initiative program, and upgrading the weekly sprint process.
  • Worked closely with the tech team to continue to develop our custom attribution, cohort, and reporting systems.
  • Utilized numerous ad platforms with an emphasis on Facebook, Instagram, AdWords, YouTube, and programmatic to bring in leads and direct sales.
  • Responsible for strategy, ad creation, and reporting for each client.
Digital Marketing Manager
WIPEOUTRUN, San Diego, Calif.
January 2015 – August 2015
  • Managed all digital marketing efforts for 20+ international events annually.
  • Managed over $1 million in Facebook campaigns, email marketing to a database of over 500k, organic social media, and a design coordinator.
  • Responsible for testing, innovating, and implementing new strategies and ideas.
  • Started and grew all social media accounts from scratch.
Social Media and Event Marketing Coordinator
VAVi Sport & Social Club, San Diego, Calif.
November 2012 – December 2014
  • Designed all online marketing for 16 ROC Race events across the country.
  • Managed and created all participant communications via email (database of over 100k) and social media (over 400k Facebook likes).
  • Maintained website updates and new page designs.
  • Took marketing photos for 10 large scale events.
  • Managed marketing interns.
Marketing Intern
VAVi Sport & Social Club, San Diego, Calif.
May 2011 – September 2012
  • Created organic social media strategy, content, and design for three brands.
  • Created and managed Facebook ad campaigns for multiple entities.
  • Reported weekly and monthly analytics.
  • Designed ads and other marketing graphics.
President
SDSU Advertising Club, San Diego, Calif.
September 2010 – May 2012
  • Managed social media and newsletter communication.
  • Improved external and internal communications through MailChimp and Google Apps.
  • Ran weekly meetings with professional speakers.
  • Organized volunteering and social events.
  • Participated in networking events and agency tours.
Publications Intern
SDSU Student Life & Leadership, San Diego, Calif.
November 2010 – May 2011
  • Created a newsletter from scratch and implemented an email marketing service.
  • Built a corresponding website for the newsletter.
  • Integrated a social media strategy.

Education

San Diego State University
2008 – 2012

Bachelor of Arts: Journalism, emphasis in Advertising
Minor: Marketing

Skills

  • Facebook Ads Manager
  • AdEspresso
  • Google Ads
  • Social Media Ad Platforms
  • Content Discovery Platforms
  • WordPress
  • Adobe CC Suite
  • Microsoft Office Suite
  • Google Suite
  • Google Analytics
  • Basic HTML
  • WooCommerce
  • Shopify
  • Infusionsoft
  • MailChimp
  • Bronto
  • BlueHornet
  • Asana
  • Slack
  • Photography
  • SEO
  • Zendesk
  • Customer Support